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Amazon Prime Day Australia 2026 (Both Ended — July 7–13 and Sep 29 – Oct 5)
Prime Big Deal Days 2026 has ended. It ran Tuesday 29 September to Monday 5 October in Australia — seven days, Prime members only, a week ahead of the US event (October 6–7).
Prime Day Australia 2026 itself ran July 7–13 AEST (seven days, Prime members only) — this year Australia's event did not match the global June 23–26 dates. The next full Prime Day is expected in mid-2027. The price-check method below works for both events and year-round, and the counter-sales at other retailers run in most big sale windows.
How to tell a genuine Prime Day deal
The perennial big-sale problem: some "discounts" are measured against inflated strike-through prices. The fix is checking the real price history: use CamelCamelCamel for Amazon items, and PriceRoo's cross-retailer price history for everything else — a deal only counts when the price sits below what was actually charged before.
Amazon deals in today's feed (scored against history)
These Amazon AU offers surfaced in our deal feed today (13/10/2026) and are scored the same way as everything else on the site — against price history and category knowledge:
WD Red Plus 8TB Internal Drive (15–Local)
$454.40
WD Red Plus 8TB is priced at $454.40 via Amazon AU, offering 15–20% savings versus local retail. Stack an additional 10% cashback on top. It's a Japanese import with full 3-year warranty coverage.
💰 10.0% cashback
Dreame D30 Ultra Robotic Vacuum Cleaner
$499.99
Powerful 25,000Pa suction captures 99% of pet hair and fine dust on all floor types. $499.99 with 5% cashback available, or $489.99 with Mastercard.
💰 5.0% cashback
Roshin 31M 50 Bulbs Outdoor Festoon Lights
$49.98
Typically $60–70; now $49.98 with free delivery (Prime/orders over $59). Connectable festoon lights ideal for patios and gardens.
See all of today's verified deals →
Don't only watch Amazon: the counter-sales
Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records real prices for 8034 products across 127+ Australian retailers every day — start with the products at genuine lows right now.
FAQ
When is Prime Big Deal Days 2026 in Australia?
Prime Big Deal Days 2026 has ended. It ran Tuesday 29 September to Monday 5 October in Australia — seven days, Prime members only, a week ahead of the US event (October 6–7). The next full Prime Day is expected in mid-2027.
When is Prime Day Australia 2026?
July 7–13, 2026 — starting 12:00am AEST Tuesday July 7 and ending 11:59pm AEST Monday July 13, a full 7 days. For the first time the Australian dates differ from the global event (June 23–26 elsewhere), because Amazon AU already ran its Mid-Year Sale in June. The 2026 event has now ended.
Do I need a Prime membership for Prime Day?
Yes — Prime Day pricing is members-only. Amazon offers a 30-day free trial, and trial members get full access to the deals.
Are Prime Day deals actually good?
Discounts on Amazon's own hardware (Echo, Kindle, Fire TV) are usually genuinely deep. Everything else is a mixed bag — some "deals" are measured against inflated strike-through prices. The only reliable test is the product's real price history, not the seller's claimed RRP.
Do other Australian retailers run competing sales?
Yes. Prime Day lands in Australia's tax-refund season, and retailers like JB Hi-Fi historically run counter-sales the same week. PriceRoo records those retailers' prices daily, so you can check whether a counter-sale price is genuinely low.
How do I check a product's price history?
For Amazon items, use CamelCamelCamel — it specialises in Amazon price history. For every other Australian retailer, search the product on PriceRoo: each tracked product has a day-by-day cross-retailer chart with its all-time low.
Related: Australian sales calendar 2026 — every major sale and its dates · how PriceRoo compares to CamelCamelCamel